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Angel's Organization
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Written by Jake Philpot
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15.05.09 |
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Arte Moreno became the first Hispanic to own a major sports team when he bought the Angels from the Walt Disney Company in May of 2003. Arte Moreno grew up in Arizona and graduated highschool in 1965. After serving in the United States Army and fighting in the Vietnam War, Moreno returned to get his marketing degree from the University of Arizona. In 1984, Outdoor Systems hired Moreno and it was here that he began his rise to the top. After becoming president and CEO, Outdoor Systems profits grew from 500,000 to over 90 million in less then ten years. In 1998, Moreno sold the company to Infinity Broadcasting for $8 billion. In 2003 Moreno was able to accomplish his dream, he bought the Angels from the Walk Disney Company for $180 million. As soon as Moreno took ownership of the team, he cut ticket and beer prices and attendence soared. Under Moreno’s ownership, the Angels have experienced a level of success not known during the clubs Disney years, winning the American League Western Division championship in 2004, 2005, 2007, and 2008. In April 2008, Forbes estimated the Angels worth at over 500 million dollars and commented, “[Moreno] has really done an amazing job with the franchise. To double the value in three years without getting a new stadium is an incredible feat.” Picky about his privacy, Moreno does make it a point however to leave the owner suite and mingle with the masses during Angel home games. Moreno’s only controversial move came when he changed the official name of the Angels from the Anaheim Angels to The Los Angeles Angels of Anaheim, angering some fans and the City of Anaheim. However, here at AHV, we say that if that is your biggest gripe with the Halos then Arte is doing just fine.
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